CropLife Ghana Rolls Out Digitisation Partnership with SyeComp for Information Delivery for Rural Farmers in Ghana
|A farmer cooperative meeting in Ghana: Image by: syecomp.com|
In order to bridge the critical information gap in Ghana's agricultural sector especially knowledge content targeted at rural smallholder farmers in Ghana, Croplife Ghana has partnered with a Remote Sensing technology company, SyeComp, to deliver critical information resources to rural farmers across all farming enclaves in the country.
Farmers in Ghana registered for mfarmPay would receive technical agronomic information covering agrochemical anti-counterfeiting and covid-19 advisory support. CropLife Ghana will scale its service offerings to thousands of rural smallholder farmers in Ghana targeted at minimizing anti-counterfeiting in the use of Crop Protection Products. It will also serve as a unique opportunity to increase product visibility of CropLife Ghana member companies.
Information will be delivered as text messaging and Voice Short Messaging Service (SMS) push to all registered farmers. Radio stations across Ghana have also been engaged to play information-rich jingles on their respective airwaves at specific times. Additionally, farmers receiving these information and acting on the advisory would also be digitally mapped by SyeComp and pre-qualified for mfarmPay financing from partner financial institutions in Ghana.
Covid-19 pandemic is having a real effect on health and could potentially disrupt Ghana's agrifood supply chains. This initiative is expected to contribute to empowering Ghanaian smallholder farmers and agribusinesses to beat the negative impact of the pandemic.
About Croplife Ghana
Croplife Ghana is a national association of agrochemical importers and distributors in Ghana which is affiliated to CropLife Africa & Middle East (CLAME) and part of the International Organisation CropLife International. It is a non-profit making organization with a current membership of nineteeen (19) major agrochemical companies in Ghana and counting. CropLife Ghana controls about 90% of the fertilizer market as well as about 75% of the pesticide market in Ghana. For further enquiries, email: firstname.lastname@example.org
SyeComp is an Africa-based Remote Sensing and digital technology for agriculture company headquartered in Accra, Ghana with presence in Kenya serving millions of rural smallholder African farmers and agribusinesses with bundled localised digital solutions, market information, digital finance and climate-smart technologies. SyeComp delivers bundled farmer services insights to enrich on-and-off farm profitability of African farmers. SyeComp is a portfolio grantee of Mastercard Foundation Fund for Rural Prosperity (FRP) Program managed by KPMG-IDAS and consortium. For further enquiries, email: email@example.com